The UK's biggest global sportsbook against one of Britain's oldest heritage bookmakers. We compare welcome offers, odds, markets, app quality and racing coverage to help you choose.
Bet365 and William Hill are two of the most-searched sportsbooks in the UK, and both hold UK Gambling Commission licences with decades of trading history behind them. Despite the overlap, they take different approaches to the modern sportsbook.
Bet365 has grown into the benchmark UK operator, built around industry-leading market depth, free live streaming and a widely praised mobile app. William Hill is one of Britain's oldest bookmaking names, founded in 1934, with a heritage retail network and a straightforward, no-frills online sportsbook that still leans heavily on horse racing.
| Feature | Bet365 | William Hill |
|---|---|---|
| Welcome offer | Bet £10, Get £30 in Free Bets | Bet £10, Get £30 in Free Bets |
| Min deposit | £5 | £10 |
| Overall score | 9.6/10 | 9.2/10 |
| Best Odds Guaranteed | Yes | Yes |
| Cash Out | Yes | Yes |
| Live streaming | Yes — thousands of events | Limited |
| Markets score | 9.8/10 | 9.3/10 |
| Founded | 2000 | 1934 |
Bet £10, Get £30 in Free Bets
Bet365 remains the benchmark UK bookmaker — unmatched market depth, the most stable mobile app on the market, and free in-play streaming across thousands of events every month.
Bet £10, Get £30 in Free Bets
A heritage UK bookmaker pairing a straightforward £30 welcome with rock-solid horse racing coverage and best odds guaranteed as standard.
Bet365: Bet £10, Get £30 in Free Bets. Qualifying deposit and wagering conditions apply — always check the operator's current T&Cs before opting in.
William Hill: Bet £10, Get £30 in Free Bets. William Hill's welcome is single-bet based, so accas and named bets typically don't qualify.
18+ | New customers only | T&Cs apply | begambleaware.org
Bet365 typically offers a wider spread of markets across football, tennis and niche sports, plus Bet Builder on far more fixtures. William Hill focuses its depth on the biggest UK and European events and horse racing, where it remains a trusted name.
Bet365's app is one of the most consistently well-reviewed in the sector, and its free live streaming of thousands of events a month is a genuine differentiator for in-play bettors. William Hill's app is dependable for placing bets and managing cash out, but doesn't match Bet365's streaming library.
Both operators offer Best Odds Guaranteed and standard cash out on UK & Irish racing. Payment options are broadly similar, though welcome-offer qualifying deposits can exclude certain e-wallets — check each operator's terms before you deposit.
Pick Bet365 if you want the deepest market coverage, live streaming and a top-tier app experience. Pick William Hill if you prefer a simpler, traditional sportsbook with a strong racing heritage.
Both are UKGC-licensed, well-established operators. Bet365 generally edges it on market depth, app quality and streaming, while William Hill remains a solid, trustworthy choice for punters who want a no-frills sportsbook with strong racing coverage. For a wider look at the market, see our free bets and horse racing betting sites pages.