Ladbrokes Review
One of the UK's oldest betting brands, now part of Entain
Editor's verdict
Ladbrokes pairs one of the UK's most recognised high-street brands with a solid online product. Its 5-A-Side football Bet Builder is a strong Bet365/Sky Bet alternative, and racing coverage benefits from the Coral/Ladbrokes shared trading room.
What makes Ladbrokes stand out
- 5-A-Side Bet Builder for combining football markets
- Best Odds Guaranteed on UK and Irish horse racing
- Odds Boosts posted daily across football and racing
- Grid App layout keeps Bet Builder, In-Play and Cash Out one tap apart
- High-street cash withdrawals via linked retail account
- Low £5 qualifying stake
- Heritage British brand
- Strong retail-style football coverage
- E-wallets excluded from welcome
- App less polished than Sky Bet
Welcome offer
Ladbrokes offers a new-customer promotion. To stay compliant with UK advertising rules (CAP Code Section 16), we don't publish specific bonus amounts on this page — the operator's own site always carries the current verified terms. Minimum deposit and wagering conditions apply; check the operator page for the current version.
18+ | New customers only | T&Cs apply | begambleaware.org
Odds & markets in practice
Racing pricing benefits from a shared trading room with Coral; the two brands post similar early prices and both offer BOG. Football pricing is competitive on match odds; niche markets are broad but rarely category-leading on price.
Six-week test-window scores: odds 9/10 · markets 9/10.
App experience
Grid App layout is distinctive and, once you learn it, faster than a traditional menu-driven app. Racing cards render cleanly; Bet Builder is quick to build and edit.
App score: 8.8/10.
Payments & payouts
Wide deposit menu including PayPal and Apple Pay. Withdrawals to same-account cards typically clear within 24 hours.
Accepted methods: Visa, Mastercard, Apple Pay.
Support & safer gambling
24/7 live chat and phone. Safer-gambling controls include deposit limits, reality checks, self-exclusion and GAMSTOP linkage.
Support score: 8.7/10.
Things to watch
- •App layout has a learning curve for menu-app users
- •Live streaming range is narrower than Bet365
Company & licensing
Other licences: Gibraltar Gambling Commissioner
Regulatory notes: Predecessor entity GVC Holdings was fined £5.9m by the UKGC in 2019 for AML and social responsibility failures. Parent Entain paid a £650m HMRC deferred prosecution agreement in 2023 over alleged historic bribery in former Turkish operations — neither action was against the Ladbrokes UK licensed entity directly.
Welcome offer terms
- Min deposit
- £5
- Min odds
- 1/2
Deposit via debit card only, e-wallets ineligible.
Wagering requirements apply on casino-specific promotions.
18+ | New customers only | T&Cs apply | begambleaware.org
Markets & features
Sports coverage: 39+
- Acca protection
- Best Odds Guaranteed on racing
- Bet Builder tools
- Casino library of 5,700+ games
Mobile app
iOS and Android apps available. Polished app covering sports, casino, bingo and account management.
Payments & withdrawals
Methods: Debit card (Visa, Mastercard), PayPal, Apple Pay, Google Pay
- Min deposit
- £5
- Withdrawal speed
- PayPal within hours; other methods 1–3 business days
- Crypto accepted
- No
Maximum deposit for most methods capped around £2,000.
Safer gambling & support
Tools: Deposit limits · GAMSTOP · Reality checks
Trustpilot: Check live score
Is it safe?
Ladbrokes holds UK Gambling Commission licence number 1611 and has been operational since 1886. The site enforces UK affordability checks, deposit limits and self-exclusion via GAMSTOP (gamstop.co.uk). If gambling is causing you harm, free confidential help is available at begambleaware.org.
Final verdict
A dependable second or third account. If Sky Bet is your main football book, Ladbrokes is a natural companion for the days its price beats or you want to lean on the Bet Builder alternative.